Field notes

Practical writing on peer ranges, fresh contribution, private-label share, and preparing store visits for benchmarking work in Vietnam.

11 June 2026

How supermarket operators can use peer cohort ranges to guide assortment decisions without turning every gap into a hasty listing.

27 April 2026

Practical margin and shrink signals from fresh counters that often explain why two similar stores diverge in weekly contribution.

17 February 2026

What typical private-label penetration looks like across neighbourhood, mid-size, and larger supermarket formats in Vietnam.

4 November 2025

A short checklist for operators hosting peer-cohort store walks so visits stay useful and respectful of trading hours.