Client stories
Operators share how peer cohort packs, category memos, and format briefs shaped assortment and margin decisions on the floor.
“The cohort pack showed our grocery margin sitting below similar neighbourhood formats while fresh held up. We cut slow SKUs in dry grocery first. The briefing ran long—worth it—though we wished the shrink notes had arrived a week earlier before our supplier meeting.”
“We only scoped beverages and snacks. Birchfield’s memo named three promotional patterns that were eating contribution without lifting footfall. Clear enough for my buyers to act the same week.”
“Before we signed a larger floor plate in Bình Dương, the format brief forced us to rethink chilled space versus ambient grocery. The catchment notes were specific to that road junction, not a generic city overview.”
“Our team left with a 90-day list and named owners. Some figures challenged assumptions we had held for years about private-label share in our format.”
Extended engagement note
Peer Cohort Benchmarking — Tân Phú neighbourhood store
A single-store operator asked for a confidential peer comparison after a competitor opened two streets away. Over five weeks we matched a cohort of similar neighbourhood formats, walked the fresh and grocery aisles twice, and briefed the owner with a scorecard on assortment depth, private-label share, and gross margin bands. The operator used the findings to retire underperforming ambient lines and reallocate end-cap space to higher-turn fresh adjacencies before the next season reset.