Flagship engagement
Peer Cohort Benchmarking
A structured comparison of your supermarket's assortment, margins, and store economics against a confidential peer cohort matched by format and catchment.
From 48,000,000 VND per engagement
Who it is for
Independent supermarket operators, regional chains, and category directors who need a clear view of how their stores stand against similar operators.
Result
A confidential peer scorecard and a practical action list focused on assortment gaps, margin leakage, and store-level trading priorities.
Preparation
Share 12 months of category sales where available, current planograms for priority aisles, and access for two store visits.
Constraints
Peer identities remain anonymised. Findings are for internal use by the commissioning operator.
Included
- Peer cohort selection matched to store format and trading area
- Assortment depth and private-label share review across priority categories
- Gross margin and shrink indicators compared to cohort ranges
- Facilitated briefing with category and store leadership
- Written findings pack with priority actions for the next trading quarter
Not included
- POS system installation or software licensing
- Ongoing category management staff placement
- Supplier negotiation on your behalf
Process
- Intake call to define store format, catchment, and categories in scope
- Store walk-throughs and data request for sales, shrink, and planogram notes
- Cohort matching and confidential comparison analysis
- Leadership briefing and written findings pack
See the full engagement sequence or ask about timing for your stores.