Engagement
New Store Format Brief
Evidence-led guidance for operators planning a new supermarket format, relocation, or catchment expansion in Vietnam.
Quote based on catchment size
Who it is for
Owners and operations directors evaluating a new store or format change.
Result
A format brief you can share with landlords, investors, and opening teams.
Preparation
Share site plans or proposed floor area and target opening window.
Constraints
Does not replace legal due diligence on property.
Included
- Catchment and competitor format scan
- Assortment and space allocation guidance by department
- Risk notes on labour, fresh logistics, and opening assortment
Not included
- Architectural design or construction management
- Lease negotiation
Process
- Catchment walk and competitor visit notes
- Format hypothesis workshop
- Written brief with department space guidance
See the full engagement sequence or ask about timing for your stores.